Reach that already exists
Your catalogue goes live inside portals that are already connected to 60 operators across 22 markets. No new integrations for you to build.
Mobile content, distributed
Games, music, live concerts, fitness, mindfulness and football — billed to the phone.
DNA Mobile Content builds and runs subscription portals for mobile users in 22 markets, connected directly to the operators that bill them.
- 22
- Markets live
- 60
- Mobile operators connected
- 600K
- Subscribers served
- 15 yrs
- Team experience in mobile VAS
Figures reflect current portfolio performance across all portals.
A world of entertainment:
Gaming
Instant in the browser, or installed on the phone.
Playminion mixes HTML5 titles that start the moment they are tapped with native Android games the user installs and keeps. Puzzle, action, strategy, arcade — every genre, every title included in one subscription, with nothing to buy separately.
Visit PlayminionMusic & concerts
Curated sound and full-length concerts.
Muzicmood turns listening into a habit with playlists that adapt to taste across every genre. Concert Player opens the archive — full sets, live recordings and music documentaries, streamed to the phone.
Health & fitness
Training that adapts to the person doing it.
Movingvita brings guided workout video, programmes and a library of health and nutrition ebooks into one subscription. Sessions scale to the user's level and the time they actually have.
Visit Movingvita
Mindfulness
Somewhere quieter on the same phone.
Calmasoul is guided meditation, breathing sessions, sleep stories and ambient sound — short-form audio for the parts of the day that need slowing down.
Visit Calmasoul
Football
Football, all week — not only on matchday.
Goalplaza is built for people who follow the game rather than a single fixture: results and standings, analysis and editorial, football games and quizzes, video and wallpapers. A subscription that stays open between matches, not just during them.
Visit Goalplaza
End to end
We run the whole chain, not one link in it.
Content only earns when everything behind it works. We handle every stage of the mVAS chain in-house, which is why our flows pass operator review and our subscribers stay.
01
Acquisition
Paid traffic bought and optimised in-house, campaign by campaign, market by market.
02
Portal
Localised subscription portals, built and maintained by us in every language we sell in.
03
Billing
Direct carrier billing and premium SMS, integrated with operators and aggregators.
04
Compliance
Subscription flows built to each market's code of conduct, reviewed before every launch.
05
Retention & support
Multilingual customer support and lifecycle management on our own desks.
For creators
You make the content. We do everything after that.
Games, music, video, audio, editorial — if it works on a phone, we can put it in front of a paying audience. You keep making the work; distribution, billing, compliance, support and media buying are ours.
Revenue you can predict
Transparent revenue share, monthly reporting per title and per market, and payment on a fixed schedule.
Nothing operational to absorb
No billing integration, no compliance review, no support inbox, no ad accounts. We already run all of it.
Send the catalogue, and we will come back with the markets it fits and what it would earn there.
Send us your catalogueFor operators & aggregators
Next-generation mobile portals.
Value addition is the basis of every agreement we sign with a mobile network operator. We bring entertainment services that open a new revenue line and keep growing it, with the flow quality and complaint levels to justify the shelf space.
Partnerships built on doing the work.
With payment aggregators we hold to the same three things: professionalism, mutual trust, and steady work on user experience, customer service and revenue. Long relationships in this industry are built on the boring parts being handled.
Talk to our commercial teamDifferentiating factors
Why the services keep working.
Premium services at a fair price.
- Four high-value verticals under one operator relationship
- All-in-one content platform
- High user value positioning
- Affordable, transparent pricing
Predictable unit economics in every market.
- Traffic bought at a cost we control
- Pricing set per market, not globally
- Churn managed as an operating metric
- No affiliate margin between us and the user
Support is part of the product.
- Multilingual customer support, in-house
- Named support domain per brand
- Refunds handled to a published policy
- Complaint volume reported to operators
Owned, licensed and curated.
- A hand-picked games catalogue across every genre
- Licensed music and full-length concerts
- Original fitness, health and mindfulness libraries
- New releases added continuously
Google Ads, and nothing else.
- Every campaign run on our own accounts
- Creative produced and tested in-house
- No affiliate networks, no incentivised traffic
- Acquisition auditable market by market
We buy every user through Google. No affiliate networks.
All acquisition runs through Google's advertising networks, managed by our own team against our own accounts. That means creative we control, targeting we can prove, and no third party between us and the subscriber. It is slower and more expensive than the alternative, and it is the reason our flows survive operator review.
Connecting content creators with new consumers.
We give people a way to reach an audience that is already paying — and we give that audience something worth paying for.
FAQ
Frequently asked questions.
We build and operate subscription content portals — games, music, concerts, fitness, mindfulness and football — and distribute them through mobile operators and payment aggregators, so the user pays through their phone bill or prepaid balance.
Through a portal flow in their own language, confirmed by direct carrier billing or premium SMS depending on the market. Every flow follows the local code of conduct and is reviewed before launch.
It has to be. We buy traffic at a cost we control, price per market, and manage churn as an operating metric rather than an afterthought. Services that do not clear their own acquisition cost get closed.
By adding content continuously, keeping support responsive, and being clear about what the subscription costs before anyone confirms it. Users who understand what they bought stay longer.
No. All acquisition runs through Google's advertising networks, managed in-house.
A catalogue that works on mobile and the rights to distribute it in the markets we operate in. We handle localisation, packaging, billing and support.
Yes, in-house and multilingual, with a dedicated support domain per brand.
DNA Mobile Content Ltd is registered in Valletta, Malta, with a distributed team across Europe.
Innovation
We build to market demand, then build past it. Most of our services started as our own idea rather than a brief.
Quality
A service is only as good as its worst month. Flows, content and support get reviewed continuously, not at launch.
Speed
Small team, short decisions. From agreement to live portal in weeks, not quarters.
Culture
Fifteen years in mobile VAS, and the same people still doing the work. Long relationships on both sides of the business.